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Webstore trends 2013 II. part

In the first part of the webstore trends we traversed the costumers, the buying habits a little bit closer. Have a look at why are the webshop owners afraid of, what are their weaknesses, what kind of conversions have the distinct industries and what kind of tools are worth to use.

What are the webstore owners afraid of, which are their weaknesses?

Most of the webstores are managed by one person, who is in many cases the owner of the webstores. In this case the costumer relationship, the products, refreshing the prices making and implementation of the marketing is belonging to the same person and it is very hard to suit to it. But lets see with what are the webstores at odds?

Informatics

27%

Consumer protection

34%
Marketing
75%
PR
33%
Webdesign
36%
Social Média
53%

Others

 
3%

From the above mentioned survey it is viewable that the advertisement and its channels mean a great problem for the owners of the webstores. That is why we will help them and we will make education series in which we have a look at what is it worth to focus on for a webstore owner on the field of marketing, social media or website ergonomy? How to plan an effective campaign and to make adverts, naturally with small investment and effective reach.

Unfortunately it needs to be counted that this also need time investment to have success but it will worth it anyhow. Since than lets see a little competitor analysis.   

What kind of tools are useful due to the competitors?

The webshop owners find useful the following tools. From these find it very useful.

SEO
98,16%
 
33,67%

Paid advert

93.48%
 
16,33%
Social media
89,18%
 
12,86%
Remarketing
91,82%
 
6,53%

Newsletter

92,86%
 
9,39%

Price comparison

82,65%
 
8,16%

Coupon

81,63%
 
4,9%
Affiliate
77,35%
 
2,04%
Banner
69,18%
 
1,22%

About the advert tools it can be said, that the search engine optimalization still holds its place fine, a lot of people refill it with social media, newsletter and remarketing. Next to these comes the paid adverts which can be well combined with the above mentioned tools. If there are some which you do not know or do not use them in the next year you can make up for, because these will be in details in our educational series.

The best combination of the tools is if we try all of them inside the budget and we optimalized the most effective mix. Because we used to optimalize the social media communication, you also need to do it with the newsletters, the banner campaigns and you need to do it constantly, due to the fact that the visual materials and the texts burn out in a couple of weeks and the one level communication can be boring even for the fans. But about this next year.

Which tools are used by the most?

The place changes a little bit. Because still the SEO is in the first place, from the second place the paid advert slide down and instead of this size up the newsletter and the social media. Why? Because these are cheaper than the paid advertisements, that is why more people live with them. Even so the paid advert and other tools can not be neglected or bury, because as I mentioned the key of success is the mix.

SEO
80,65%
Social media
77,39%

Newsletter

74,49%

Paid advert

54,99%

Price comparison

41,84%

Coupon

36,66%
Banner
26,27%
Remarketing
 
13,85%
Affiliate
 
7,13%

Neither of them

 
1,22%

Regarding the newsletters it can be said, that on the average 75% of the webstores in survey send them. 43% of them are for smaller than 1000 recipient number. Sending a newsletter is a very important and cheap marketing tool for the webshop, so it is worth to put in the mix anyhow.

How cheap it is?

Who are reading this article and inside this above mentioned 43%, will love us very much. Namely start the SenSDM 2.0 in which untill 1000 recipient and monthly 3000 letters we provide a free branch. The great strength of the SenSDM is that it has been made by the developers of Senswerk who put a great emphasys on the integration in the case of the webstores and the SenSDM. The registration of the SenSDM can be put in any process of the webstore, a registration form can be placed anywhere. Next to these it has such benefits and measuring possibilities, which any webstore owners are worth to count with it.  

Is it worth to make a mobile optimalized webstore?

Who are dealing with the search optimalization of the webstore or let it optimalized, has already received an answer for this question. The number of people using the mobile internet is growing and also those who use the webstores from tablets. If our website appear not properly on mobile devices, than the searchers will not provide it on the mobile started searches or rank it back. If the user get over to the webstore, than can not use it and will face with difficulties and the result of this find an other webstore, where it can be purchased what they want. This can mean a serious income loss. The responsive webdesign is not such a significant cost to let the competitors go by us.  

What kind of conversions provide the sectors?

Comparison is an ancient human attribute, with which naturally comes the ancient question: am I better than my competitor? Do I perform better than the average? Let's see!  

Gadgeteer machinery, tool

 
1,38% 

Household machinery or chemical ware

 
1,30% 

Book, voucher

 
1,29% 

Auto -motor parts

 
1,20% 

Cosmetic products

 
1,12% 

Mobiles and parts

 
1,11% 

Entertainment electronics

 
1,11% 

Sport inventory

 
1,10% 

Medicine, vitamin, food supplement

 
1,09% 

Game

 
1,05% 

Watches, jewelry, accessory

 
1,01% 

Furniture, decor

 
0,95% 

Others

 
0,94% 

Food

 
0,92% 

Household apliances

 
0,90% 

Computer wares, hardware

0,84% 

Clothes

 
0,82% 

Erotic tools

 
0,75% 

Alcoholic drinks, tobacco

 
0,71% 

What is the conversion rate?

The conversion rate show that percentage what percent of the visitors became buyers (in this case buyer). In other cases conversion can be signing on the newsletter, asking for offer, etc. This number in the case of 2-3% means very good result.