Facebook PPC ads
Within Facebook's advertising network there are several possibilities to reach your goals: visitor volume diversion to websites, increasing number of Facebook fans, promoting Facebook app downloads, spreading posts, generating number of shares... Additionally to the goals, the system ensures the possibility to find the target audience by: gender, age, marital status, place of residence, interest groups, education... Your Facebook ads could be published in Facebook apps on mobiles, in newsfeeds or on the right-ahnd panel. Facebook is a cost-effective way to advertis desirable brands and products.
Google Adwords PPC
Do you want to show up on Google Search in a top position, immediately? Want more visitors? Want to build an image? Appear on more sites and pay only when somebody is interested in your ad? With Google Adwords tools we can make ads easily measurable and optimizable at very good position of finds, even if you have a small budget for advertising. Get into Google Search, mobile applications, Google Display Network of sites where you could otherwise purchase ads very costly.
The Senswerk Team, as member of the programme for Google Agencies, guarantees quality ads and assures daily supervision to attain the best results, whether they run on Google Display Network, Google Search network or on Youtube.
Google YouTube ads
Hungary has a few small companies have discovered the benefits of YouTube channels as the media where anybody can develope brand, product and company image. However, there's no doubt that YouTube channel provides interactive advertising possibilities, what makes it beneficial for small businesses, especially if the target audience is younger ages.
If you don't have any promotional video, then use animation or any good quality and imaginative home video in order not to waste the budget for video production, but If you already have some, addressing the audience through YouTube is a must.
Etarget PPC and RTB ads
From 2015, Senswerk, as an Etarget agency, is able to gain more benefit from advertising networks on even a higher level. In Hungary, Etarget is one of the largest advertising network of more than 1,700 portals and websites with PPC ads, and more than 10 of RTB advertising network.
PPC ads: advertisers pay the publisher (typically a website owner) when the ad is clicked, called Pays Per Click (Cost Per Click as CPC is also popular)
RTB ads: advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site (Real Time Bidding)
Whether Hungarian ad networks or foreign presences we are talking about, do not stop at the largest advertising providers. In Hungary, the remarkable ones are CTnetwork, Ebola Play, MadHouse, Adnetwork, but for international directions choose Adroll, Propellerads and OpenX.
The brand new digital world has a new miracle, called retargeting. This simply means that once a visitor checked your site and stayed there, you can target him/her with your specific ad on several advertising networks, as long as you haven't reached the desired goal, for example, the visitor turns to be your buyer. Although from user point of view this is undoubtedly annoying, but from the advertisers' side a dream come true!
The retargeting listings can be found in almost every advertising network, making it easy to be formed into a solution what helps you with Facebook, Google, Etarget, Adroll ... ads to target a visitor coming from a newsletter campaign to check your site, as long as the visitor hasn't been put on the list of exclusion by a purchase, for instance.
Which and when?
The best is to combine these networks in order to achieve the goals and the largest target audience. The great advantage of integrated campaigns is to reach users simultaneously via multiple platforms, devices. The three most important factors in the selection process are, the budget, the purpose and the target audience, as each networks provide different in targeting.
Google Adwords PPC is used at the most when you want to increase conversions, e.g. sales, offer requests, or when you want to target certain areas at certain times of the day or a certain groups of interests.
Facebook PPC is an excellent solution if we want to target groups by age, gender, and demographical areas within Facebook.
In case of using Etarget, RTB is the excellent advertising opportunity because of high-level filtering settings, additionally our ads may be uploaded to more than 10 advertising networks. Excellent for brand building!
The retargeting solutions should be mandatory elements of the campaign. In case of running an integrated campaign it's worthy to consider Facebook, Google, Etarget, ... retargeting because almost every network has this ability already. The biggest advantage is if once you can catch the user, they will no longer be able to get rid of our ads.
Whether any advertising network, text, image, video or animated banner advertisments, Senswerk can design, prepare, optimize, measure and test by more than six years of experience and several marketing experts.